Conference Confidential
5 Secrets To Getting Clients at A Conference
Brands that have called on Chala’s expertise…

Thursday, March 5th at 3:00 pm EST   
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If you’re going to a conference soon (I’m talking to you WBE’s!) and are counting on securing a lot of clients at it, you may be in for a nasty surprise. 

Most people I meet at conferences, even those who have trade show booths have seldom walked away with guaranteed sales meetings with large corporations. But we’re about to change all of that right now. 

We’re going to stop you from spending your brains out flying your team to fruitless conferences that never convert to any real big business.  I should know, I’ve spent 20 years working for giant Corporations like Pepsi, Pizza Hut, Frito-Lay and Smirnoff at conferences and trade shows. 

I was both pitched and did the pitching during all those years and I learned a thing or two. Now, I teach companies how to stop wasting money and get clients from conferences and their trade shows …
The intriguing webinar that talks about the lesser known ways to get clients from conferences and trade shows. That’s why I called this training ‘Conference Confidential’. Most people don’t know or do any of the things I’m doing and teaching my clients to do with great success!

Imagine this... You have invested a lot of money in flying your team in to an industry conference and and spent countless hours planning your trade show booth signage and giveaways but:
  • You don’t meet any qualified corporate buyers because they don’t really attend the breakouts
  • ​No high level decision makers come to your booth
  • ​All your expensive promotional pens and trinkets at your booth get picked up by tire kickers
  • ​And you’re just left bitter, resentful and frankly a little confused about what went wrong.  
Every roadblock you experience in selling to Corporations at conferences and trade shows is really about one thing and one thing alone: you haven’t figured out the right strategy to get at decision makers. You are just one of many vendors who come to these events and go without meeting a single high level key stake holder.
I want to change that problem today, and get those conferences and trade shows you’re investing in to pay off in landing corporate clients.

There are so many mistakes you are making in your conference and trade show strategy. In fact, most of you probably don’t have a strategy. 

Here’s what your conference plan looks like: buy the tickets, reserve the hotel, book the exhibitor space and put some chocolates on the table. 

I have news for you... chocolates on the table do not equal a conversion strategy. There is an actual formula to getting clients at a conference or a trade show.

See, there’s a process that most people are not even aware of and are certainly not using in their conference planning. In fact, what’s really happening is you’re probably only focusing on one thing – going to the conference and presenting your product or service as best you can at your booth.

And yes, that’s part of the game, but it’s not what’s going to get you the corporate meeting. Is that surprising?

The unfortunate truth of the matter is that you have to start the conference strategy waaay before the event starts.

You’ll set yourself up for the “YES I WANT TO MEET WITH YOU AFTER THE CONFERENCE” from your corporate prospect if you’re willing to do what’s needed before, during and after the whole conference and trade show.
Conference Confidential
the 5 Secrets to Getting Corporate Clients at a Conference or Trade Show
Conference Confidential features the 5 Secrets to Getting Corporate Clients at a Conference or Trade Show such as:
  • How to pick which Conference or Trade Show to even be at 
  • ​Discovering how to properly position your company in the first place
  • ​What critical prep work you need to do to reach your buyers
  • ​The single most important reason why your buyers will want to connect with you at the event
  • ​Learning how to have a no-fail guaranteed way to have a sales meeting with your corporate buyer after the conference or trade show
When you master these Conference and Trade Show Strategies, not only will you start to elevate your ability to get those coveted appointments with Corporate decision makers at the event but also to start being able to put into practice all the tools you’ve used in the rest of your marketing!
Finally, a real conversation and training that helps you stop wasting that valuable and sizeable conference and trade show investment!
About your presenter...
About your presenter...
Chala Dincoy is the CEO and Founder of The Repositioning Expert (division of Coachtactics), She’s a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients. 

In her former life, Chala was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 18 years. Now she’s a successful entrepreneur, and the author of 3 books including Gentle Marketing: A Gentle Way to Attract Loads of Clients. Chala’s also an expert featured on major television networks such as ABC, NBC, CBS, Fox, as well as a frequent speaker at Nasdaq, Harvard and International Business Conferences.
Chala Dincoy
Marketing Strategist
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